Privacy Policy
Last updated: 1 January 2025
1. Who We Are
Auto Locksmith Birmingham (“we”, “our”, “us”) is a professional automotive locksmith business based at 35 Bull Street, Birmingham, West Midlands, B4 6EQ. This privacy policy explains how we collect, use, and protect your personal data when you use our website or services.
2. Data We Collect
We may collect the following personal data:
- Contact information: Name, phone number, email address
- Vehicle information: Make, model, registration number
- Location data: Your location when requesting our services
- Communication records: Calls, emails, and form submissions
- Usage data: How you use our website (via cookies)
3. How We Use Your Data
We use your personal data to:
- Provide automotive locksmith services you have requested
- Respond to enquiries and communicate with you
- Process payments and provide receipts
- Comply with legal obligations (including identity and ownership verification)
- Improve our services and website
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Legal Basis for Processing
We process your data under the following legal bases:
- Contract performance: To provide the services you have requested
- Legal obligation: Identity and ownership verification is required by law
- Legitimate interests: To operate and improve our business
- Consent: For marketing communications (where provided)
5. Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations. Customer records are typically retained for 7 years for accounting and legal purposes. You may request deletion of your data at any time where there is no legal reason to retain it.
6. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Request deletion of your personal data
- Object to processing of your personal data
- Data portability
- Withdraw consent at any time
To exercise any of these rights, contact us at info@autolocksmithbirmingham.com.
7. Cookies
Our website uses cookies to improve your experience. Essential cookies are required for the website to function. Analytics cookies (where used) are subject to your consent. You can control cookies through your browser settings.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
9. Contact Us
For privacy-related enquiries, contact us at info@autolocksmithbirmingham.com or by post at 35 Bull Street, Birmingham, West Midlands, B4 6EQ.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.